LeadWharf

Pay per lead · New York City, NY

Janitorial and commercial cleaning leads in New York City, NY

Yes. LeadWharf finds New York City offices, clinics, schools and storefronts that want a new cleaning company, confirms they want recurring service, and hands you the person who signs. You pick the boroughs or neighborhoods, and those leads go to you alone.

Five boroughs behave like five separate markets. A crew based in Maspeth can reach a Long Island City office by 7 p.m. but may lose an hour getting to a Financial District tower. So we start by drawing your patch around where your people can actually get to, whether that is all of Manhattan below 59th Street, a slice of Brooklyn and Queens, or one borough you already know street by street.

New York City population (July 1, 2025 estimate)
8,584,629
Source
New York metro (NY-NJ) population (July 1, 2025 estimate)
20,112,448
Source
Janitors and cleaners employed, New York metro (BLS, May 2025)
183,030
Source
Mean hourly wage, janitors and cleaners, New York metro (BLS, May 2025)
$21.88
Source

The local market

Where the cleaning contracts are in New York City

New York has more office space than any other American city, and most of it sits in two places: Midtown, from Grand Central across to the Hudson Yards towers on the far West Side, and Lower Manhattan around Wall Street and the World Trade Center. The biggest towers tend to have long-standing cleaning arrangements, many of them staffed through 32BJ SEIU. The volume a growing company can win is often one level down: the tenant who leases three floors and wants their own night crew, the architecture firm in a Flatiron loft, the co-working operator in Dumbo.

Healthcare is the second engine. Hospital systems such as NYU Langone, Mount Sinai and NewYork-Presbyterian have spread outpatient practices, imaging centers and physical therapy suites into every borough, and each one needs cleaning done to a written standard. Add Columbia, NYU, Fordham and the CUNY campuses, thousands of private schools and daycares, and restaurants on nearly every commercial block.

Outside Manhattan the building stock changes shape. Hunts Point in the Bronx runs the city's wholesale food markets, the ring of warehouses around JFK handles air cargo, and Downtown Brooklyn, Long Island City and Jamaica have added new office and residential towers with lobby and amenity spaces that property managers need kept clean.

What changes through the year

Winter is the hard season here. Snow and rock salt get tracked through revolving doors and onto lobby stone, so building managers ask for extra floor care from December to March and notice fast when it slips. Fall brings a return-to-office bump after Labor Day, and school cleaning contracts often turn over in the summer before the September term. Humid July and August weeks push up demand for carpet and restroom work in older buildings with tired ventilation.

Commercial areas we prospect

  • Midtown Manhattan and Grand Central
  • Lower Manhattan and the Financial District
  • Hudson Yards and the Far West Side
  • Flatiron and NoMad
  • Downtown Brooklyn and Dumbo
  • Long Island City, Queens
  • Jamaica and the JFK cargo area
  • Hunts Point, Bronx

Buildings in demand

  • Tenant-leased office floors in Midtown and FiDi towers
  • Outpatient suites tied to Manhattan hospital systems
  • Private schools and daycares across Brooklyn and the Upper East Side
  • Lobbies and amenity floors in managed residential towers
  • Food distribution and cold storage in Hunts Point
  • Restaurants and street-level retail on commercial corridors

The standard

Three checks. Every entry.

This is the whole product, and you can hold us to every line of it. A lead is only charged once all three are true. Miss one and it is credited, with no back and forth.

01

It is in your area

The building sits inside the service area you draw for us. Not the next metro over, and not a two hour drive at six in the morning.

Required
02

They want regular work

They have told us, in their own words, that they are looking for recurring cleaning at the frequency and job size you set. Not a maybe, and not somebody collecting quotes for the fun of it.

Required
03

You get the person who signs

A named decision-maker with a direct line to them. Not a receptionist taking a message, and not a general inbox nobody reads.

Required

Miss one and it is credited · No argument, no invoice to dispute

Questions

Questions, answered.

Still not sure? Write to hello@leadwharf.com and a real person will get back to you.

Can I get cleaning leads for just one borough, like Brooklyn or Queens?

Yes. Your territory can be a single borough, a set of zip codes or a few neighborhoods. Every lead has to sit inside the lines you draw, and one that falls outside them is credited.

Do you cover the New Jersey and Westchester parts of the New York metro?

Yes. If your crews already work in Jersey City, Hoboken, White Plains or Long Island, we can include those areas alongside or instead of the five boroughs. You set the map on the first call.

Can the leads be smaller Manhattan office suites rather than whole towers?

Yes. You tell us the smallest job worth your time and the building types you want, whether that is a 4,000 square foot law office or a full floor. Each lead has to match the size and frequency you set.

Leads by building type

Check your area

Find out if your area is still open.

Every area goes to one cleaning company. Once yours is taken, it's taken. Book a free call and find out where you stand.

  • Exclusive. One company per area
  • Credited. Miss a check, you don't pay
  • No contract. Stop whenever you like
Check if my area is open

Calendar not opening? Book on Cal.com or write to hello@leadwharf.com.

Aarav Sharma

You'll talk to Aarav Sharma

Founder, LeadWharf

What happens on the 30-minute call

  1. You tell us your area, the buildings you want, and the smallest job worth sending a crew to.

  2. We tell you if your area is still open, and what each lead will cost you.

  3. If there isn't enough work near you to make it worth it, we tell you that too.

No hard sell. Nothing to sign on the call.