Free tool
What is a cleaning lead worth to you?
Put in what a typical contract bills, how long clients stay, your margin and your close rate. You get the most you can pay for a qualified janitorial or commercial cleaning lead and still come out ahead.
$36,000
in revenue, and $10,800 in gross profit.
$2,700
At a 25% close rate you need about 4.0 qualified leads to win one account. Paying anything under this number per qualified lead makes you money over the life of the contract.
How the number works
A commercial cleaning account is worth its monthly bill multiplied by the months it stays. Take your gross margin off that and you have what the contract actually earns you. Multiply that by your close rate and you have what each qualified lead is worth on average, which is also the most you can pay for one and break even.
The same maths explains why cheap leads are often the expensive ones. A shared lead sold to four companies might cost less up front, but your close rate on it falls, and so does the value of every lead you buy. An exclusive lead that has already been checked for area, frequency and decision-maker carries a higher close rate, so it can be worth several times as much.
Read more in our guide to what commercial cleaning leads cost, or see how pay-per-lead cleaning leads work.
Questions
Questions, answered.
Still not sure? Write to hello@leadwharf.com and a real person will get back to you.
How much should a cleaning company pay per lead?
Work backwards from what a contract earns you. Multiply the monthly contract value by how many months an account usually stays, take your gross margin, then multiply by your close rate. That is your break-even per qualified lead. Anything below it pays for itself over the life of the contract.
What close rate should I use?
Use your own if you track it. Count only leads where the building was in your area, wanted regular work and you met the person who signs. Close rates on that kind of lead are much higher than on raw form fills, so do not use a form-fill close rate here.
Why use gross margin and not revenue?
Because the lead is paid for out of profit, not turnover. A contract that bills well but leaves little after labor and supplies can only carry a small cost per lead.
Does this include LeadWharf's price?
No. The calculator only uses your numbers. It gives you the figure to hold any lead seller to, including us. We quote per territory on a call.
Keep reading
Related pages
- Pay per lead cleaning leadsHow pay per lead cleaning works, what a qualified lead should mean, and how it compares with retainers.
- Exclusive cleaning leadsExclusive vs shared cleaning leads, territory locks, and how to verify a lead went to you alone.
- PricingA one-time setup, then a flat fee per qualified lead. Nothing monthly, no commitment, quoted for your territory.
Check your area
Find out if your area is still open.
Every area goes to one cleaning company. Once yours is taken, it's taken. Book a free call and find out where you stand.
- Exclusive. One company per area
- Credited. Miss a check, you don't pay
- No contract. Stop whenever you like
Calendar not opening? Book on Cal.com or write to hello@leadwharf.com.
You'll talk to Aarav Sharma
Founder, LeadWharf
What happens on the 30-minute call
You tell us your area, the buildings you want, and the smallest job worth sending a crew to.
We tell you if your area is still open, and what each lead will cost you.
If there isn't enough work near you to make it worth it, we tell you that too.
No hard sell. Nothing to sign on the call.