LeadWharf

Pay per lead · New Brunswick, Canada

Janitorial and commercial cleaning leads in New Brunswick

Yes. LeadWharf sends exclusive janitorial and commercial cleaning leads across New Brunswick, including Moncton, Saint John, Fredericton, Dieppe, Bathurst and Edmundston. Outreach can run in English or French, whichever the buyer prefers. You set the area, and every lead is a decision-maker who wants regular cleaning.

New Brunswick is Canada's only officially bilingual province, and that matters for a cleaning company selling to buildings. Moncton and Dieppe work in both languages, the north and northeast are largely French-speaking, and Saint John and Fredericton lean English. The province's three main cities are close enough together that one company can build routes across two of them, and each has a different mix of buildings. We write your campaign for the building and the buyer, in the right language.

Population (2021 Census)
775,610
Source
Janitorial service locations with employees (Dec 2025)
162
Source
Moncton metro population (2021 Census)
157,717
Source
Saint John metro population (2021 Census)
130,613
Source

The local market

Where the cleaning contracts are in New Brunswick

Statistics Canada counts 162 janitorial service locations with employees in New Brunswick in its December 2025 business register, and 26,747 business locations with employees overall. The 2021 Census counted 775,610 people in the province. The Moncton metro area held 157,717 of them, Saint John 130,613 and Fredericton 108,610, so the work is split across three centers rather than one.

Each city has its own buyers. Moncton sits at the crossroads of the Maritimes and has grown into a distribution and back-office center, with warehouses, trucking terminals, call centers and retail. Saint John is the industrial city, with the port, an oil refinery, manufacturing and the largest hospital in the province. Fredericton is the capital, with provincial government offices, the University of New Brunswick and a growing technology sector. Smaller cities such as Bathurst, Edmundston and Miramichi each have a regional hospital, schools and municipal buildings.

For territory planning, the triangle between the three cities is the core of the market. A company in Moncton might take the city, Dieppe, Riverview and Shediac, and later add Sackville or the Nova Scotia border towns. Each area is locked to one company.

What changes through the year

New Brunswick gets heavy snow and long winters, especially inland and in the north, so floors take salt and sand from November well into April. Fog and freezing rain along the Bay of Fundy coast add to the wet. Spring is floor refinishing season. Summer brings beach and cottage traffic to Shediac and the Northumberland Strait, lifting restaurant and hospitality cleaning, and universities book deep cleans before the September start.

Commercial areas we prospect

  • Moncton, Dieppe and Riverview
  • Saint John
  • Fredericton
  • Bathurst
  • Edmundston
  • Miramichi
  • Shediac

Buildings in demand

  • Distribution warehouses and trucking terminals in Moncton
  • Call centers and back offices
  • Industrial and port facilities in Saint John
  • Provincial government offices in Fredericton
  • Regional hospitals and health centers
  • University and community college campuses

The standard

Three checks. Every entry.

This is the whole product, and you can hold us to every line of it. A lead is only charged once all three are true. Miss one and it is credited, with no back and forth.

01

It is in your area

The building sits inside the service area you draw for us. Not the next metro over, and not a two hour drive at six in the morning.

Required
02

They want regular work

They have told us, in their own words, that they are looking for recurring cleaning at the frequency and job size you set. Not a maybe, and not somebody collecting quotes for the fun of it.

Required
03

You get the person who signs

A named decision-maker with a direct line to them. Not a receptionist taking a message, and not a general inbox nobody reads.

Required

Miss one and it is credited · No argument, no invoice to dispute

Questions

Questions, answered.

Still not sure? Write to hello@leadwharf.com and a real person will get back to you.

Can outreach go out in French to Acadian businesses?

Yes. We write each campaign for the building type and the buyer, so a clinic owner in Dieppe or Edmundston can hear from you in French. The lead you receive has the same details either way.

Can I cover Moncton and Saint John together?

Yes. They are about an hour and a half apart, and you can hold both as separate areas. We will only send leads for buildings inside the lines you draw.

Do you cover northern New Brunswick?

Yes. Bathurst, Campbellton, Edmundston and Miramichi can each be part of your territory. We will look at the building count with you on the call.

Leads by building type

Check your area

Find out if your area is still open.

Every area goes to one cleaning company. Once yours is taken, it's taken. Book a free call and find out where you stand.

  • Exclusive. One company per area
  • Credited. Miss a check, you don't pay
  • No contract. Stop whenever you like
Check if my area is open

Calendar not opening? Book on Cal.com or write to hello@leadwharf.com.

Aarav Sharma

You'll talk to Aarav Sharma

Founder, LeadWharf

What happens on the 30-minute call

  1. You tell us your area, the buildings you want, and the smallest job worth sending a crew to.

  2. We tell you if your area is still open, and what each lead will cost you.

  3. If there isn't enough work near you to make it worth it, we tell you that too.

No hard sell. Nothing to sign on the call.