LeadWharf vs Salesgenie for janitorial and cleaning leads

If you have searched for janitorial leads or commercial cleaning leads, you have probably seen Salesgenie. It is a lead database run by Data Axle, and it has landing pages aimed at janitorial and house cleaning companies. LeadWharf is a pay-per-lead service for cleaning companies. The two answer different questions. Salesgenie answers "who could I contact?" LeadWharf answers "who has already said yes to talking about recurring cleaning?" This page compares LeadWharf vs Salesgenie specifically. For the general case of any list against pay per lead, read buying lead lists vs pay per lead.

Every fact about Salesgenie below comes from its own website or its Trustpilot profile, as of October 2026.

LeadWharf vs Salesgenie at a glance

How does Salesgenie work for cleaning companies?

Salesgenie gives you a searchable database and the tools to work it. Its homepage says you can search business and consumer leads "by industry, location, income, ZIP Code, age, and more," and says it is part of Data Axle, which it calls a trusted data source since 1972. Its buying options page promises "unlimited access to prospects from over 19.5 million businesses and 255 million consumers," with weekly verification updates that include email and phone.

For cleaning companies, the site has three relevant pages:

• Janitorial service leads. The janitorial page offers a list of commercial cleaning leads and packages that target businesses, consumers or both. It cites an independent audit of over 100,000 records that gave "a 95% confidence level" in its data.
• Residential janitorial leads. This page lists email addresses, mailing addresses, phone numbers and homeowner details, with over 175 filters.
• Residential cleaning leads. The house cleaning page adds filters such as home value, bedrooms, household income and presence of pets, and a radius around your base.

Around the data sit a Lead Manager with notes, tags and status, team lead assignment, a mobile app that maps nearby leads, and optional marketing services (email, direct mail, display ads and more). You view records in the app for free under your plan. To download, print or export a record to your CRM, you spend one lead credit per record.

What does Salesgenie cost?

Salesgenie publishes plan prices. As of October 2026, its buying options page lists:

• Basic: starting at $99 a month, one user.
• Pro: $149 a month, one user.
• Team: $299, with five users included.
• Buyer intent add-on: an extra $50 a month on any plan.

Credits are bought on top, and each plan says you can "add any number of monthly credits" at any time. We did not find a published price per credit. The janitorial page gives a different starting figure, "$149/per month," and says packages are tailored to each business, so ask which plan a quote is based on.

The term matters as much as the price. The buying options page says "the subscription lasts for 12 months," then renews automatically month to month at the current rate, and that you can cancel at any time after the initial term. Billing is monthly. A free trial is available with no credit card required.

Its satisfaction guarantee refunds the portion of a list that was undeliverable, out of date or disconnected. That covers bad data. It does not cover records that are accurate but uninterested, which is the usual reason a list goes quiet.

What do you still have to do after you buy a list?

A Salesgenie record is a starting point, and a lot of work sits between that row of data and a signed cleaning contract. Here is the chain, step by step.

1. Pick and clean the records. Filters get you close, but you still scan the export for the wrong building types, head offices outside your area and duplicate sites. This is quick per record and slow across a full list.
2. Find the person who signs. A database title like "office manager" or "owner" is a guess at who decides on cleaning. In a clinic it may be the practice manager. In a multi-tenant building it may be a property manager who is not in the record at all. Expect to research many of them by hand.
3. Verify emails and set up sending. Before you write to anyone, you check addresses, set up a separate sending domain, warm it up and add an opt-out. This takes weeks before the first email, and someone has to watch it after. Our guide to cold email for cleaning companies covers this.
4. Write and sequence the outreach. A first email, then several follow-ups spaced over a few weeks. Calls, if you use the phone numbers, fit between them.
5. Call and answer replies. Most replies are "not now," "we have a cleaner," or an out-of-office. Each needs a short, polite answer and a note in your CRM. If you need one, see the best CRM for cleaning companies.
6. Qualify the interested ones. For each real reply, confirm the area, the frequency, the job size and that you are speaking to the decision-maker. Our guide on how to qualify a cleaning lead lists the questions.

None of this is hard on its own. Together it is a part-time job, ongoing, for whoever owns it. Trustpilot reviewers mention this gap from both sides: some praise the reps who build their lists, while others report sending to thousands of records with little or no response.

How does LeadWharf work?

LeadWharf runs that same chain for you and charges only at the end of it. We agree your patch on a short call: the area, the buildings you want and the smallest job worth your time. We learn your pitch through a short form, build a dedicated and warmed sending setup, find and verify the decision-makers in your area, and write to them in your name. Replies come back to us, and we qualify them.

A lead must pass three checks. The building is in the area you drew. The contact has said, in their own words, that they want regular cleaning at your frequency and job size. And they are the person who signs, reachable on a direct line. You receive the company and building, the contact's name and role, direct phone and email, what they need, how often and when they want to start. Then you book the walk-through and write the quote.

You pay a one-time setup and then a flat fee per qualified lead. Nothing monthly, no contract. Any lead that misses a check is credited without argument. Each lead goes to one company, and your area is locked to you while you stay. The steps are laid out on how it works, and the offer for janitorial companies is on janitorial leads.

Where Salesgenie is the better choice

• You have an in-house sales team. If you employ people whose job is to prospect, Salesgenie gives them raw data in volume and team tools to divide it.
• You want the lowest cost per contact. Measured per record, a database is far cheaper than any qualified lead. If your team converts cold records well, that math can work in your favor.
• You want to own and reuse the data. Downloaded records stay with you for mailers, calls and future campaigns.
• You want direct mail or consumer targeting. Its consumer filters for house cleaning, such as home value and household income, are built for mailers to homeowners.
• You want a published price before any call. Plan prices are on its site.

Where LeadWharf is the better choice

• Nobody has time to prospect. If the owner is also quoting and running crews, a list tends to sit in a spreadsheet. LeadWharf does the outreach.
• You want to pay for interest, not records. You pay when a decision-maker has said they want recurring cleaning, not for rows of data.
• You want no 12-month commitment. Setup once, then per lead. Stop when you like.
• You want the lead to yourself. Any subscriber can pull the same records from a shared database. A LeadWharf lead goes to one company, and your area is held for you. See exclusive cleaning leads.

Judge LeadWharf on the first lead: if it misses a check, you are not charged.

Questions to ask either company

1. What exactly do I pay in my first year, including credits or setup?
2. Is there a minimum term, and how do I cancel?
3. How is contact data verified, and how recently?
4. Who decides on cleaning in the records or leads you send, and how do you know?
5. Can a competitor in my city get the same contacts?
6. What happens when a record or a lead is wrong?
7. Who does the outreach, and whose name is on it?

For more options side by side, see the best janitorial lead generation companies, or weigh in-house sales vs outsourced lead generation.

Which should you choose?

Choose Salesgenie if you have people who prospect for a living, you want data you can filter and reuse, and a 12-month subscription fits your plans. Choose LeadWharf if you want qualified cleaning leads from people who sign, exclusive to you, paid per lead with nothing monthly. To see if your area is open, book a call.

Last checked: October 2026.