By If you are comparing LeadWharf vs CleanReach, both are outbound services for commercial cleaning companies, and both keep what they find to one company in an area. The difference is what you pay for. CleanReach sells a monthly platform: outreach, an AI that answers replies, booked walk-throughs, and a dashboard with a CRM and staff tools. LeadWharf sells a finished lead: a named decision-maker who has said they want recurring cleaning, checked against three rules, which you then call and book yourself.
Every fact about CleanReach below comes from its own website as of October 2026: the home page, its comparison page and its terms. Prices change, so check its site before you decide.
LeadWharf vs CleanReach at a glance
| CleanReach | LeadWharf | |
|---|---|---|
| Model | Monthly platform: cold email, LinkedIn, AI reply handling, booked walk-throughs, CRM | Outreach in your name, replies qualified, contact handed to you |
| What you pay for | A monthly plan sized by expected enquiries | A qualified lead |
| Published price | $1,000, $2,000 or $3,500 a month for 7 to 10, 15 to 25 or 25 to 40 enquiries | Quoted per territory on a call |
| Contract | Subscription renews until cancelled in writing | No contract, no retainer, stop any time |
| Guarantee | Terms say appointment numbers are not guaranteed | Any lead that misses a check is credited |
| Who books the walk-through | CleanReach, via its AI assistant | You |
| Exclusivity | One cleaning company per city | One company per area, each lead never resold |
| Extras | Government tender feed, CRM, staff management, phone app | None; the output is the lead |
How does CleanReach work?
CleanReach works with commercial cleaning companies in the United States, the United Kingdom and Canada. It runs cold email and LinkedIn outreach to facility managers, property managers and building owners in your service area. When a prospect replies, its AI assistant, Velo, answers in what it says is under 30 seconds, works toward a confirmed walk-through and books it onto your calendar.
Its home page sets out a 90-day plan. A strategy call and onboarding on day 0. Your market mapped in week 1, including government tenders filtered to your area. Campaigns live in week 2. Walk-throughs on your calendar in weeks 3 to 6. A review of your numbers in week 12.
Every plan includes the full platform: the outreach, Velo, the tender feed, a growth dashboard, a CRM, staff management and a goals workspace. Add-ons for missed-call and review automation (£249 a month) and extra LinkedIn outreach (£499 a month) are listed in pounds. CleanReach also says the list of facilities and decision-makers it builds for your market is yours to keep.
How does LeadWharf work?
LeadWharf finds the person who signs for cleaning in a building in your area, confirms they want regular work, and sends you the contact. On a short call we agree your patch: the area, the buildings you want and the smallest job worth your time. We learn your pitch through a short form, set up a dedicated, warmed email sending setup, find and verify the decision-makers, and write to them in your company's name.
A reply becomes your lead only when all three checks are true:
- It is in your area. The building sits inside the service area you drew.
- They want regular work. The contact has said, in their own words, they want recurring cleaning at your frequency and job size.
- You get the person who signs. A named decision-maker with a direct line.
You receive the company and building, contact name and role, direct phone and email, what they need, how often and when they want to start. You make the call and book the walk-through. The full process is on how it works.
What does each one cost?
CleanReach publishes its plans. As of October 2026:
- Starter: $1,000 a month, 7 to 10 enquiries expected.
- Growth: $2,000 a month, 15 to 25 enquiries expected.
- Scale: $3,500 a month, 25 to 40 enquiries expected.
Spread across the expected range, Starter works out at $100 to about $143 per enquiry and Scale at about $88 to $140. Those are our sums from its published figures. What you actually pay per enquiry depends on how many arrive in your month, since the fee is fixed and the volume is an estimate.
LeadWharf does not publish a price. The fee per qualified lead depends on the territory and is quoted on a call, after a one-time setup. Nothing is charged monthly, so a quiet month costs nothing beyond the leads you received. To compare the two fairly, work out the cost per signed contract with your own close rate in the cost per lead calculator. Our page on pay per lead vs retainer covers the wider trade-off between a fixed monthly fee and paying per result.
What about CleanReach's close rate figures?
CleanReach says booked walk-throughs close at 30% to 45%, and that shared enquiries from pay-per-lead marketplaces close at roughly 3% to 8%. It also puts shared marketplace leads at $25 to $90 each. Those figures appear on its own comparison page without a cited source, so treat them as CleanReach's claims rather than industry benchmarks.
Its broader point is fair: exclusive, outbound-sourced conversations usually face less price pressure than a form fill sent to several companies at once. That applies to LeadWharf leads too, which is why both services hold an area for one company. Our exclusive vs shared leads comparison sets out the math.
Who each one suits
CleanReach suits you if:
- You want walk-throughs booked for you and never want to make the first call.
- You want a CRM, staff tools and a tender feed in the same place as your lead flow.
- You can carry a fixed monthly fee while campaigns ramp up over the first six weeks.
LeadWharf suits you if:
- You want to pay per qualified lead, with nothing monthly and no contract.
- You want the contact to have said they want recurring cleaning at your frequency and size before you pay.
- You want your own voice to be the first one the buyer hears on the phone. Our janitorial appointments page explains why some owners prefer to book the visit themselves.
- You already have a CRM and just want more of the right conversations.
Judge LeadWharf on the first lead: if it misses a check, you are not charged.
Questions to ask either company
- What counts as an enquiry or a lead I am paying for, in writing?
- Has the contact confirmed recurring work, or only agreed to talk?
- Will I speak to the person who signs the cleaning contract?
- Who is the first voice the buyer hears from my company?
- What is the notice period, and what do I owe if I stop mid-month?
- What happens to the prospect list and conversation history if I leave?
- What will I have spent before my first signed contract on a slow month?
For more vendors measured on the same points, see the best commercial cleaning lead generation companies.
Which should you choose?
Choose CleanReach if you want an all-in-one outbound platform that books walk-throughs for you, and a fixed monthly fee suits your cash flow. Choose LeadWharf if you would rather pay only for qualified decision-makers who want recurring cleaning, book the walk-through yourself, and keep your area held with nothing monthly. To check whether your area is open, book a call.
Last checked: October 2026.