By Angi is one of the best-known home-services marketplaces in the US, and it also runs the HomeAdvisor brand. LeadWharf is a different kind of service. Angi matches customers who come to its platform with a small group of pros. LeadWharf goes out to buildings in your area, finds the person who signs, and confirms recurring need before the lead is yours. If you are looking for an Angi alternative for commercial cleaning, or wondering whether HomeAdvisor leads are worth keeping, this page lays out the two side by side.
Sources: the Angi facts below come from Angi Inc.'s fiscal 2025 annual report filed with the SEC, which we read directly, and from Angi Leads pro pages on pro.homeadvisor.com. Those pro pages blocked our automated requests in September 2026, so for them we relied on search listings of the pages. We could not find a published Angi Leads price list.
LeadWharf vs Angi at a glance
| Angi (Angi Leads, HomeAdvisor) | LeadWharf | |
|---|---|---|
| Model | Marketplace matching customers with a limited number of pros | Outbound outreach to decision-makers, qualified before handoff |
| Exclusivity | A lead may be sent to multiple professionals | Each lead to one company, never resold |
| How you pay | Fees per consumer match, whether or not you win; options include monthly budgets, subscription packages and a la carte leads | One-time setup, then a flat fee per qualified lead |
| Contract | Terms vary by product; ask for them in writing | No contract, no retainer, stop any time |
| Who qualifies | The customer describes the job to Angi; you respond | LeadWharf checks area, recurring need and decision-maker |
| What you receive | Customer contact and job details for each match | Company and building, contact name and role, direct phone and email, need, frequency, start date |
| Territory protection | Matching by category and service area; no exclusive territory stated | One company per area, locked while you stay |
| Pricing transparency | No public price list found | Quoted per territory on a call |
How does Angi work for cleaning companies?
Angi connects home professionals with consumers across more than 500 categories, including cleaning, according to its fiscal 2025 annual report. Consumers can review the profiles, ratings and reviews of the pros presented to them and pick the one they think fits best.
The same report describes how pros pay. Lead revenue is fees paid by pros for consumer matches, "regardless of whether the Pro ultimately provides the requested service". In 2025, pros could take full-priced leads within a monthly budget, discounted leads in a subscription package, double opt-in leads a la carte, or pre-priced jobs where Angi connects the customer with a pro. The report also mentions advertising contracts and membership subscriptions.
On sharing, Angi's lead credit guidelines say that although Angi limits the number of pros matched to a customer, a lead may be sent to multiple other professionals. The guidelines list situations that may qualify for a credit, such as a duplicate request from the same customer.
How does LeadWharf work?
You tell us your area, the buildings you want and your smallest worthwhile job on a short call. We learn your pitch, build a dedicated and warmed sending setup, find and verify the decision-makers in your patch, and write to them in your name. We qualify each reply against three checks: the building is in your area, the contact wants recurring cleaning at your frequency and size, and they are the person who signs, on a direct line.
If all three hold, the contact is yours and you book the walk-through. If any fails, the lead is credited. There is a one-time setup, then a flat fee per lead, and nothing monthly. More on pricing and how it works.
Where Angi is the better choice
- You want homeowner demand at scale. Angi is a national consumer brand. For house cleaning, move-out cleans and similar work, it puts you in front of a large audience.
- You want reviews on a well-known platform. Customers compare pros by ratings and reviews, which rewards companies with a strong track record.
- You want several ways to buy. Monthly budgets, subscription packages, a la carte leads and pre-priced jobs give flexibility on how you spend.
- You want work fast in a new area. A marketplace already has buyers in most metros.
Where LeadWharf is the better choice
- You want the lead to yourself. Each LeadWharf lead goes to one company and is never resold. Nobody else is calling the same facility manager an hour later.
- You want commercial decision-makers. Every lead names the person who signs off on cleaning for the building.
- You want to pay for leads that meet a standard. Angi's model charges for matches whether or not you win. LeadWharf charges for leads that clear three checks, and credits the rest.
- You want recurring contracts. The contact has said they want regular service at your frequency.
- You want an area held for you. One company per territory while you stay.
Judge LeadWharf on the first lead; a miss is not charged.
Shared leads and the real cost per job
When a lead goes to several pros, your cost to win a job is the price of every lead you bought divided by the jobs you won. A lower price per lead can still mean a higher cost per contract. The cost per lead calculator runs this for your numbers, and exclusive vs shared leads explains the trade-off in detail.
What about Angi's pre-priced jobs?
Angi's annual report also describes pre-priced offerings, where a consumer requests a service through Angi and Angi connects them with a pro to perform it. That is a different model again. You are not buying a lead or selling a quote; you are taking a job at a price already set. For a cleaner with spare crew hours, that can fill gaps in the schedule with no sales effort. It does not build a relationship with a building's decision-maker, and the price is not yours to set. If recurring commercial contracts are the goal, weigh it as schedule filler rather than a sales channel.
Questions to ask either one
- How many other companies receive this lead?
- Do I pay if I do not win the job?
- Is there a membership, subscription or annual fee on top of lead prices?
- What is the cancellation process and notice period?
- Which leads can be credited, and how long do I have to ask?
- Is the contact the person who signs a commercial cleaning contract?
Our guide to the best janitorial lead generation companies covers more options.
Which should you choose?
Angi suits cleaning companies that want homeowner and small-job volume from a national brand and are comfortable competing on each match. LeadWharf suits companies that want exclusive commercial cleaning leads from decision-makers with recurring intent confirmed. If you are ready to buy cleaning leads that nobody else gets, book a call to check your area.
Last checked: September 2026.