By If you are looking for a 99 Calls alternative, or trying to decide between the two for janitorial leads, the short version is this: 99 Calls is a marketing service that makes your phone ring, and LeadWharf is an outbound service that hands you a named decision-maker who has already said they want regular cleaning. Both keep each lead to one company. They differ in where the lead comes from, what you pay for, and how much of the sales work is done before the contact reaches you.
Every fact about 99 Calls below comes from its own website as of September 2026. Plans and prices change, so check its pricing page before you decide.
LeadWharf vs 99 Calls at a glance
| 99 Calls | LeadWharf | |
|---|---|---|
| Model | Done-for-you SEO, Google Ads and Local Services Ads that produce inbound calls and forms | Outbound outreach to decision-makers in your area, qualified before handoff |
| Exclusivity | Each lead sent to one company, per its commercial cleaning page | Each lead sent to one company, never resold |
| How you pay | Monthly plan plus setup; per-lead fee on some organic leads; you fund Google ad spend | One-time setup, then a flat fee per qualified lead; nothing monthly |
| Contract | "No contracts" stated across plans | No contract, no retainer, stop any time |
| Who qualifies the lead | The caller qualifies themselves by calling; duplicates and spam are removed | LeadWharf checks area, recurring need and decision-maker before you pay |
| What you receive | Phone calls and web forms in real time | Company and building, contact name and role, direct phone and email, need, frequency, start date |
| Territory protection | Not stated on the pages we read | One company per area, locked while you are with us |
| Pricing transparency | Plan prices and some per-lead prices published | Quoted per territory on a call |
How does 99 Calls work?
99 Calls builds and runs your online marketing, then passes you the inbound enquiries. Its homepage describes the service as turnkey, with the line "All you need to do is answer the phone!" It lists organic SEO, Google Ads management, Local Services Ads management, reputation work and lead follow-up among its services.
As of September 2026, its pricing page lists four plans: Essentials at $99 a month with a $249 setup, Growth at $399 a month with a $399 setup plus a 15% Google Ads service fee and a per-lead fee on organic leads, Growth Pro at $1,299 a month, and Growth Enterprise at $4,999 a month. Its commercial cleaning page says organic commercial cleaning leads are $54.99 each on Growth and free on Growth Pro. For Google Ads, the price follows the cost per click in your market, and Local Services Ads are priced per lead by Google, so ad spend sits on top of the plan.
The same page says every lead goes to one commercial cleaning company and is never shared, that targeting focuses on offices, medical facilities, schools and retail, and that 99 Calls covers the US and Canada. A lead, in its words, is someone "actively requesting commercial cleaning work", delivered by phone call or form.
How does LeadWharf work?
LeadWharf starts from the building, not the search box. On a short call we agree your patch: the area, the buildings you want and the smallest job worth your time. We learn your pitch through a short form, build a dedicated and warmed email sending setup, find and verify the decision-makers in your area, and write to them in your name.
When someone replies, we qualify them against three checks. The building is inside the area you drew. They have said, in their own words, that they want recurring cleaning at your frequency and job size. And the contact is the person who signs, with a direct line. If all three are true, you get the contact and book the walk-through yourself. If any check fails, the lead is credited. How it works covers each step.
Where 99 Calls is the better choice
99 Calls is the stronger option for some cleaning companies, and it is worth saying where.
- You want a website and search presence you can build on. The Essentials plan is a done-for-you SEO website with hosting. You keep building on that asset month after month.
- You want people who are already searching. Someone who calls from a Google result is looking for a cleaner that day. That intent is valuable, especially for one-off or urgent jobs.
- You want one agency on all your search marketing. Search picks up whoever searches, and 99 Calls lists more than 50 service categories it markets for.
- You like published prices. Its plans and the Growth per-lead fee are on its website, so you can model cost before a call.
Where LeadWharf is the better choice
- You want to reach buildings that are not searching yet. Many office managers and property managers never type "janitorial service near me". They switch cleaners when someone reaches them at the right time. Outbound reaches that group.
- You want the decision-maker, not whoever picked up the phone. Every LeadWharf lead names the person who signs off. An inbound caller may be an assistant collecting three quotes.
- You want to pay per outcome, not per month. There is no monthly plan and no ad spend to fund. You pay a one-time setup, then per lead that clears all three checks.
- You want your area held for you. One company per territory, locked while you stay. Read more on exclusive cleaning leads.
The honest test of LeadWharf is the first lead: if it misses a check, you are not charged for it.
What does each one cost?
99 Calls publishes its plan prices and some per-lead prices, listed above. Your real monthly cost with 99 Calls is the plan, plus any setup, plus Google ad spend and management fees if you run ads, plus per-lead fees on the Growth plan.
LeadWharf does not publish a price. The per-lead fee depends on the territory and is quoted on a call. The structure is fixed: a one-time setup, then a flat fee per qualified lead, with nothing monthly. To compare the two fairly, work out your cost per signed contract, not your cost per lead. The cost per lead calculator helps with that.
Questions to ask either company
Put the same questions to both, and to any other janitorial lead vendor on your list.
- What exactly counts as a lead I pay for? A call, a form, or a confirmed conversation?
- Who is on the other end: a decision-maker or anyone at the business?
- What happens when a lead is wrong? Is it credited, and who decides?
- Is my territory held for me, or just each individual lead?
- What will I spend in total in the first 90 days, including setup and ad spend?
- How many leads should I expect for my city, and what is that estimate based on?
- Can I stop at any time, and is there a notice period?
For a broader list of vendors, see our guide to the best janitorial lead generation companies.
Which should you choose?
If you want a marketing engine that builds your brand online and brings in whoever searches, 99 Calls is a reasonable fit, and its published prices make it easy to budget. If you want commercial cleaning conversations with the person who signs, in an area held for you, and you would rather pay per qualified lead than per month, LeadWharf is built for that. Some owners run both: search for the buyers who are looking, outbound for the ones who are not.
If you want to see if your area is still open, book a call. You can also read about our janitorial leads and pay-per-lead cleaning leads.
Last checked: September 2026.